Collection Overview
The Tuxton Florence Collection is a Coupe Shape in Porcelain White — smooth, simple curves and porcelain white color that show off the coupe shape and ensure menu items take center stage every time. Florence is the porcelain white counterpart to the Venice eggshell collection: the same classic rimless coupe profile, the same 10oz round cup and 12oz bouillon, but in a bright, clean porcelain white body. The coupe shape is one of the most enduring forms in commercial dinnerware — no rim, wide bowl, pure simplicity. Florence delivers that in porcelain white. Backed by Tuxton's lifetime edge chip limited warranty.
Target Segment
- Bistros and Italian concepts — the coupe profile evokes European dining traditions naturally
- Contemporary casual and casual fine dining — clean, food-focused presentation without ornamentation
- Specialty coffee operators — the 10oz round cup is a natural fit for café concepts running cappuccino and latte service
- Upscale hotel restaurants — the bright porcelain white coupe reads as premium and contemporary
Sales Tactics & Tips
- Lead with the coupe plate — let the operator hold it. The wide bowl, smooth curves, and bright white create an immediately premium impression.
- Compare to Venice — if an operator is considering Venice (eggshell coupe), show Florence side by side. Same shape, but the porcelain white is brighter and crisper for food photography.
- 12⅛" entrée plate — VPA-121 is a statement piece. Show it to any fine dining or upscale casual operator who wants a premium entrée presentation.
- 10oz cup upsell — VPF-1002 is the right size for specialty coffee. Any operator running cappuccino or latte service should see it alongside VPE-064 saucer.
- Minimalist positioning — Florence is for operators who want the food to lead. The coupe shape with no rim or embossing is the purest canvas in the porcelain white line.
Unique Selling Points
- Coupe shape = timeless elegance in porcelain white — the rimless profile makes food presentations look clean and composed; the bright white body creates strong contrast for colorful dishes
- 12⅛" plate — VPA-121 is a large-format entrée plate for premium presentations; the coupe shape at this size is dramatic and upscale
- Porcelain white coupe vs. eggshell Venice — Florence gives operators the same elegant coupe profile with a brighter, crisper white body; stronger for vibrant food photography
- 10oz round cup — larger than standard; handles specialty coffee drinks (lattes, cappuccinos) naturally; unusual in the porcelain white coupe segment
- 12oz bouillon — VPB-120 supports premium soup service and French onion-style presentations; substantially larger than typical bouillons
- Clean and minimalist — the absence of rim and embossing makes Florence the cleanest, most food-forward collection in the porcelain white segment
Key Features
- Porcelain white coupe shape — rimless, wide-bowl profile; smooth curves that make the food the focal point
- Seven plate sizes — 6½" through 12⅛" covering every course; includes a 12⅛" large entrée plate
- Five oval platters — 8⅜" through 13¼" for a complete platter range
- Round Cup [10oz] — VPF-1002 is a generous 10oz round cup; handles cappuccino and latte service comfortably
- Bouillon [12oz] — VPB-120 is one of the largest bouillons in the porcelain white line; strong for premium soup service
- Saucer — VPE-064 6½" pairs with the round cup
- Lifetime edge chip limited warranty
- Dishwasher safe
Certifications & Compliance
- Lifetime edge chip limited warranty
- Porcelain White — Coupe Shape
- Dishwasher safe (commercial gauge)
