Collection Overview
Named after the "most hospitable city in America," the Charleston Collection brings a warm, classic elegance through its signature scalloped edge design in porcelain white. Available in plain Porcelain White (SC) or with a Blue Band accent (SB), with Platinum and Gold band options available by special order for elevated presentations. Works beautifully across all dayparts and service styles. Lifetime edge chip limited warranty.
Target Segment
- Country clubs & private dining rooms — the scalloped edge and optional gold/platinum band are native to this aesthetic
- Hotels & resorts — works across restaurant, banquet, and room service; stackable cups support high-volume banquet operations
- Senior living & upscale retirement communities — the warm, classic design resonates with the demographic; blue band adds a familiar, comforting elegance
- Upscale casual & Southern-concept restaurants — the Charleston name and hospitable positioning are on-brand for Southern hospitality-focused concepts
- Banquet & event venues — platinum and gold band special order options make it viable for wedding and event programs
- Catering companies — scalloped edge reads upscale in photos and on the table; stackable cup and bouillon support large-format service
Sales Tactics & Tips
- Lead with the scalloped edge, not the color — the shape is the story. Show it next to a plain round plate; the difference is immediately visible and tangible.
- Sell the band upgrade path — start a prospect on Porcelain White (SC) for everyday use, then introduce the Blue Band or special-order Platinum/Gold for private events. It's an easy upsell that doesn't require new inventory for the base program.
- Country club & private dining angle — ask if they do private events or have a formal dining room. Charleston with gold or platinum band is a natural fit and typically a higher-margin sale.
- Hotel banquet pitch — stackable bouillon (SBB-080S) and stackable cup (SBF-0803) are specifically designed for banquet efficiency. Lead with these when talking to banquet directors.
- Senior living replacement play — many senior living operators are running dated decorated whiteware. Charleston's classic scalloped edge gives a significant aesthetic upgrade while staying familiar and approachable for the demographic.
- Position against Midtown — Midtown (AlumaTux, pearl white) is the premium lightweight play; Charleston is the classic elegance play. If a prospect wants tradition over innovation, Charleston is the answer.
Unique Selling Points
- The scalloped edge is the differentiator — it's a classic hospitality detail that operators can't get from standard round whiteware, but it's not so distinctive that it boxes them into a single concept
- Three band options = one collection, multiple programs — Porcelain White for everyday dining, Blue Band for a classic touch, Platinum/Gold for private events and fine dining occasions; an operator can run the same collection across their full operation
- "Most hospitable" story resonates with hospitality buyers — the Charleston name and origin story lands naturally with hotel F&B directors, country club managers, and senior living operators who think deeply about the guest experience
- Scalloped edge elevates the table without a trend premium — delivers a more refined look than plain whiteware at a comparable price point; no trend risk
- Special order Platinum/Gold band — gives operators an upgrade path for special events without switching collections entirely
Key Features
- Scalloped edge design — distinctive rim detail that reads as refined and upscale without being fussy; a step above plain round whiteware
- Two standard finishes — Porcelain White (SC) for clean simplicity, Blue Band (SB) for a classic elegant accent
- Platinum & Gold band — available by special order for banquet, private dining, and premium programs
- Full dinnerware program — plates (5 sizes), oval platters (3 sizes), bouillon, rim soup, pasta bowl, espresso and stackable cup service
- Stackable cups and bouillon — designed for high-volume service efficiency
- Lifetime edge chip limited warranty — commercial durability with an upscale presentation
Certifications & Compliance
- Lifetime edge chip limited warranty
- Dishwasher safe (commercial gauge)
- Lead-free porcelain
