Collection Overview
The Tuxton Reno Collection is an Eggshell line with a Wide Rim profile — designed to handle the demands of fast-paced establishments. Reno embodies clean lines, durability, and value. Where Nevada (Narrow Rim) maximizes the food surface, Reno's wide rim creates a more formal, plated appearance with a wider border — a subtle signal of elevated service that still holds up in high-volume environments. Reno also has the broadest platter selection in the eggshell segment, with 17 platter SKUs including formats up to 15¾" for large-format sharing and banquet service. Backed by Tuxton's lifetime edge chip limited warranty.
Target Segment
- High-volume casual dining — clean, durable wide rim eggshell that holds up in fast-paced environments
- Hotels and resort F&B — the wide rim reads as more formal and works across breakfast, lunch, and dinner service; banquet platters cover event needs
- Contract food service — the comprehensive plate and platter range covers institutional menus without requiring multiple collections
- Family dining and American casual — wide rim eggshell is a classic format with approachable warmth
Sales Tactics & Tips
- Lead with the platter range — 17 platters from 7" to 15¾" is unmatched. Any operator with banquet, family-style, or sharing needs should see the full range.
- Wide rim vs. narrow rim comparison — bring both. The wide rim has a noticeably more formal, plated appearance. Easy visual upgrade with no cost premium.
- Banquet close — TRE-042/TRE-942 (15"+ platters) are purpose-built for banquet service. If an operator has any event or catering business, these are the close.
- Bundle with Eggshell Accessories — Reno's TRE- prefix is shared with the Accessories page. Any pasta concept should see the 9-size pasta bowl range (TRE-100 through TRE-125). Any coffee program should see the espresso, tall cup, and mug options.
- Replacement story — Reno covers a wider range than most competing wide rim eggshell collections; an easy case for operators who need to consolidate their plate program.
Unique Selling Points
- Widest eggshell plate + platter range — 14 plates and 17 platters in one collection; operators can spec every course and every service format in a single line
- Wide rim = elevated presentation — the wider border frames food more formally; Reno reads as a step up from narrow rim eggshell without requiring embossing or pattern
- Banquet-ready platters — 15"+ platters are rare in eggshell; Reno covers contract food service, hotel banquet, and large-format family dining that most eggshell collections can't serve
- Fast-paced durability — the wide rim also provides additional structural protection; designed for speed-of-service environments without sacrificing longevity
- Pairs with full Eggshell Accessories program — TRE- accessories include 9 pasta bowl sizes, 4 nappie sizes, multiple cup/mug formats, espresso service — one complete eggshell ecosystem
Key Features
- Eggshell Wide Rim — wider rim profile that frames the food presentation and reads as more upscale than narrow rim
- Fourteen plate sizes — 5½" through 13⅛" including multiple 9" and 12" variants; the most comprehensive plate range in the eggshell segment
- Seventeen oval platters — 7" through 15¾"; covers individual appetizer through full banquet platter
- Multiple 9" variants — TRE-008 and TRE-908 (both 9") and TRE-034/TRE-934 (both 9⅜" platters) for operators who need identical-footprint pieces with slight profile variation
- Banquet-scale platters — TRE-042 (15¾"×11"), TRE-942 (15⅜"×11¼") are purpose-built for banquet and family-style service
- Complements Eggshell Accessories — TRE-prefix accessories cover full beverage, bowl, pasta, and espresso programs
- Lifetime edge chip limited warranty
- Dishwasher safe
Certifications & Compliance
- Lifetime edge chip limited warranty
- Eggshell — Wide Rim
- Dishwasher safe (commercial gauge)
