Collection Overview
The Tuxton San Marino Collection is an AlumaTux line in Pearl White with a subtle embossed pattern — stylish lines and graceful curves that complement any occasion. San Marino offers the same full-service depth as Modena with the added distinction of an embossed surface texture, giving operators a more decorated look without committing to color or heavy pattern. Backed by Tuxton's lifetime edge chip limited warranty.
Target Segment
- Hotels and resorts — the embossed pattern reads as "upgraded" without being trendy; long lifecycle appeal for property-wide programs
- Banquet and catering operations — a step up from plain white that photographs well for events
- Casual fine dining — operators who want a refined look without pattern or color
- Club dining and private dining rooms — where a subtle distinction in the tabletop signals quality without being ostentatious
Sales Tactics & Tips
- Compare to plain white side by side — the embossed pattern is subtle but clearly more elevated. The in-person visual does the selling.
- Position as the "safe upgrade" — San Marino is the answer when an operator wants to upgrade from plain white but is nervous about pattern or color commitment.
- Hotel program story — an all-in AlumaTux program (San Marino plates + Modena accessories) gives a large property a unified, durable, lightweight tabletop across all venues.
- Banquet photography sell — embossed china photographs noticeably better than flat white under event lighting. Use this with catering and event buyers.
- Gravy boat and sauce service — ASU-103 is a natural upsell for any full-service operator; positions the table as attentive and polished.
Unique Selling Points
- Embossed detail = elevated without the cost of pattern — operators who want more than plain white but can't afford printed or hand-painted china get a premium look at a standard price point
- Subtle distinction on the table — the embossed pattern catches light and creates visual interest without competing with food presentation; a natural hotel and upscale casual choice
- Same AlumaTux durability — lighter weight and superior chip resistance apply regardless of the embossed finish; operational benefits carry through
- Complements any décor — pearl white with texture is versatile enough for contemporary, transitional, and traditional dining environments
- Full tea/coffee service — ASU-101/102 tea pots, ASU-100 creamer, and ASU-082/084 saucers complete a full beverage service in the same collection
Key Features
- AlumaTux technology — lighter weight, superior durability vs. standard porcelain
- Pearl White with embossed pattern — adds subtle texture and visual interest vs. plain white; more refined than commodity dinnerware without being loud
- Full collection depth — plates (6¼"–12½"), oval platters, soup cups, pasta bowls, fruit dishes, rim soup, grapefruit bowl, espresso/stackable cups, saucers, creamer, tea pots, mug, gravy boat
- Stackable soup cups — with and without handles (ASU-043 / ASU-044)
- Lifetime edge chip limited warranty
- Dishwasher and oven safe
Certifications & Compliance
- Lifetime edge chip limited warranty
- AlumaTux proprietary technology
- Embossed Pearl White pattern
- Dishwasher safe (commercial gauge)
- Oven safe
