Collection Overview
The Tuxton Modena Collection is an AlumaTux line in Pearl White — simple, elegant lines designed to showcase culinary artistry without competing with the food. Modena is Tuxton's most complete AlumaTux collection, offering the broadest range of plates, bowls, cups, and service pieces in a unified pearl white aesthetic. Backed by Tuxton's lifetime edge chip limited warranty.
Target Segment
- Fine dining restaurants — full coverage from appetizer to dessert in one elegant collection
- Hotels and resorts — breakfast, banquet, room service, and restaurant programs in a single unified line
- Country clubs — member dining that expects an upscale, consistent tabletop
- Full-service casual upscale — operators stepping up from commodity white who want a complete, cohesive program
Sales Tactics & Tips
- Lead with completeness — Modena is the one AlumaTux collection that covers every daypart and course. If an operator wants to simplify their china program, this is the answer.
- Oval platter as the anchor — the large oval platters (AMU-021 through AMU-025) are visually dramatic and rarely matched in AlumaTux lines. Lead with them for banquet and fine dining buyers.
- Stackable soup cup upsell — AMU-044 with handles is a premium detail. Show how it elevates soup service vs. a standard bowl.
- Pair with AlumaTux Accessories — the Accessories line adds ellipse plates, slant bowls, and specialty vessels that extend Modena into tasting menu and contemporary presentations.
- Gravy boat conversation — most operators use ramekins for sauces. The AMU-103 gravy boat is a differentiator for tableside service. Easy upsell once plates are sold.
Unique Selling Points
- One collection, every course — Modena covers breakfast (fruit dish, grapefruit bowl, mug) through dinner (full plate range, rim soup, platters) and coffee service (espresso cups, tea pot, creamer) — operators can build their entire program from one SKU family
- Oval platters up to 15⅜" — the AMU-025 is one of the largest in the AlumaTux line; strong for banquet and family-style service
- Stackable soup cups with handles — AMU-044 enables efficient carry while maintaining an upscale look; a practical detail that operators notice
- AlumaTux = lighter plate, same durability — staff fatigue and breakage cost arguments apply here; a full-service hotel or country club will feel the weight difference across hundreds of covers
- Sauce/Gravy Boat — AMU-103 is a premium touch point that most operators skip; an easy upsell for tableside sauce service
Key Features
- AlumaTux technology — lighter weight, superior durability vs. standard porcelain
- Pearl White finish — warm, European-inspired white that reads more refined than commodity bright white
- Most complete AlumaTux collection — plates from 6¼" to 12½", full tea/coffee service, pasta bowls, oval platters up to 15⅜", gravy boat, and more
- Stackable soup cups — with and without handles for efficient service and storage
- Lifetime edge chip limited warranty
- Dishwasher and oven safe
Certifications & Compliance
- Lifetime edge chip limited warranty
- AlumaTux proprietary technology
- Dishwasher safe (commercial gauge)
- Oven safe
